WASHINGTON (SBG) – The Walt Disney Co. is pledging $5 million to social justice nonprofit organizations in the wake of George Floyd's death.
The company said in a press release, its first move will be donating $2 million to the NAACP to "further their longstanding work promoting social justice by eliminating disparities and racial discrimination through their advocacy and education programs."
Floyd was killed after a white Minnesota police officer, Derek Chauvin, was seen on video kneeling on his neck during an arrest, during which he said he couldn't breathe and stopped moving. Floyd's death has sparked global protests and a resurgence in the Black Lives Matter movement the past week, with thousands of fires burning unchecked and unrest spreading from city to city.
Prosecutors are charging Chauvin with second-degree murder and have since announced charges will be leveled against the other three officers present at the scene.
Disney says through the Disney Employee Matching Gifts program, employees can donate to eligible organizations and the company will match those gifts. Last week, the company took to social media to release an official statement:
"We stand against racism. We stand for inclusion. We stand with our fellow Black employees, storytellers, creators and the entire Black community. We must unite and speak out," Disney said in a tweet.
In addition, Disney aired a special line of programming on a few of its TV networks Tuesday night to foster discussions of racism and oppression across America.